'Subaru Loves Learning' Celebrates the Importance of Education in August

Subaru of America and the American Association for the Advancement of Science Continue Partnership to Inspire Students Nationwide

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Subaru of America, Inc., announced today it will once again team up with the American Association for the Advancement of Science (AAAS) to bring the world of science, engineering, and innovation to students through the “Subaru Loves Learning” initiative celebrated each August. According to AAAS, only 36% of high school students are ready for college level science, while over 80% of the fastest growing jobs in the U.S. are in science fields. As part of the automaker’s philanthropic Love Promise Community Commitment platform, 502 Subaru retailers across the country will work alongside AAAS’s 120,000 members and 250 affiliated societies to help engage young minds by providing greater access to award-winning science books and much-needed school supplies. To date, more than 187,000 books have been donated to schools nationwide through this partnership.

Subaru retailers will again be matched with local schools and donate a diverse array of award-winning books to help bridge the gap and further promote K-12 science education. Books are selected from the winners and finalists of the AAAS/Subaru SB&F Prize for Excellence in Science Books, which celebrates outstanding science writing and illustration for children and young adults. Selected books are scientifically sound and foster an understanding and appreciation of science in readers of all ages.  

Throughout August, consumers are encouraged to visit a participating Subaru retailer who will donate a book in their name and write an inspirational note of encouragement on a bookmark to be placed inside the donated book. In addition, Subaru retailers across the country also will have school supply collection boxes for visitors to donate essential school supplies, like pencils, erasers, notebooks, backpacks, and more.

“At Subaru, we know the deepest learning happens when students have the tools they need to inspire new ways of thinking and seeing the world,” said Alan Bethke, senior vice president of marketing at Subaru of America. “We believe education is a fundamental right and are dedicated to supporting organizations, like AAAS, that make learning as accessible as possible.”

For information about Subaru Loves Learning and to find out more about the partners that Subaru supports, visit http://www.subaru.com/loves-learning.